Thursday, 10 November 2011

Digital Sketches on Bus Stop Design

 BACK VIEW + POSTER
 
FRONT VIEW + POSTER

FRONT AND BACK POSTER DESIGN
 SIDE VIEW + COLOUR TEMPLATES

FRONT ROOF BANNER DESIGN

Tuesday, 8 November 2011

#9 Bus Stop Advertisement III

Ideas on for my bus stop design. I would like to do something extreme as though the picture actually popping out. This is a simple example of what I want to do. I really want to present "extreme" of Perodua's latest product MyVi Extreme.




Imagine one of the photos above, doing something like the Smart advert on a bus stop. Extreme but seems interesting, right? However, still considering.


#8 Bus Stop Advertisement II

I have concluded that what make the advertisement really special and attractive is the creativity and uniqueness of the advert. Usually, what makes it much greater and different from other simple advertisements is that it applies things that are realistic to audience, where they can actually experience the product itself.

Ikea. The advertisers actually placed real furniture to represent Ikea so that people can experience it as though they are sitting in living room with a comfortable sofa and a nice stand lamp.

Coca-cola New Grip Bottle. I definitely find this advertisement very amusing. Who would have thought of actually putting the material that instantly grip on your clothes? Well, Coca-cola advertisement does! It does attract the people at the bus stop to recognize the new product while gripping their clothes when they were leaning on the poster. Hands down, great example of bus shelter advertisement.


#7 Bus Stop Advertisement

Having an advertisement at the bus stop will highly attracts passer by, usual bus passengers or your targeted audience. This is because people especially those who waits for their bus will be attentive to the surrounding of the bus stop. Therefore, advertisers who placed their advertisements there will have the potential to gain more audiences besides having it placed on billboards or any such medium.

For an example, the Amnesty International. This really does attract people to view the advert as it tends to change picture by sensing whether people are watching or not from a sensor camera. 
I find this advert really interesting as it is rather rare to find such advert like this nowadays where it really does lots of effort in making a great advert.

#6 Local Brand/Product

I've chosen Perodua's MyVi Extreme 1.5 for my Environmental Design project. I find that doing the advertisement of Perodua's MyVi for the bus stop would be interesting to do and explore.


This is the product that I will be furthering my research on for the bus stop project.
However, by far, I've only found a few basic advertisement for the product. Most of it are banners but I'll keep crossing my fingers, in hopes, that I will more advertisement and sources to apply on my design.