Having an advertisement at the bus stop will highly attracts passer by, usual bus passengers or your targeted audience. This is because people especially those who waits for their bus will be attentive to the surrounding of the bus stop. Therefore, advertisers who placed their advertisements there will have the potential to gain more audiences besides having it placed on billboards or any such medium.
For an example, the Amnesty International. This really does attract people to view the advert as it tends to change picture by sensing whether people are watching or not from a sensor camera.
I find this advert really interesting as it is rather rare to find such advert like this nowadays where it really does lots of effort in making a great advert.
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